A visual monograph celebrating the 20th anniversary of the Danish design company founded by Rolf and Mette Hay. The book explores HAY's impact on Scandinavian design, reimagining everyday objects with a focus on simplicity, style, and affordability.

It delves into the brand's collaborations with designers, including Ronan and Erwan Bouroullec, Nipa Doshi, Jonathan Levien, Shane Schneck, Clara von Zweigbergk, Fien Muller, Hannes Van Severen, Stine Gam, and Enrico Fratesi. The book features 600 color images, exclusive interviews with designers, and insights into HAY's trajectory, partnerships, and distinctive aesthetic.